Ex-Apprentice star Ruth Badger troubleshoots struggling companies and turns around their sales team.
In the first episode, Badger goes to work at Redseven, a Stag and Hen weekend party planning operator based in Brighton. Red Seven get one thousand leads a week but are only converting 12% into deals. Badger focussed on new members of the sales team and highlighted a knowledge gap with those new members, set "apprentice" like tasks to improve their confidence and created low strategy competitions to test the productivity. Sales generated by the new members increased by 21% in her two week stay.
Badger travels to Dereham to help improve the caravan sales of Greentrees Adventure Store. Badger has to deal with an MD who doesn't know the day of the week and a lazy, squabbling, three man, sales team. One member of the sales team manages to wind Badger up with some success and, another appears to be clearly smitten with the programme's presenter. Badger turns things around by improving attitudes and giving training to staff which help to increase company sales by 20% in just a few weeks.
Badger travels to Bradford to help improve the sales at Rooms with a View a company who sell windows, doors and conservatories. Although Ruth's ideas start to have an impact, when she returns later she discovers the firm has been wound up and closed.
Badger assists Estate Agent Kilostate in Norwood. Manager, Dal's branch deals with sales and lettings, they do about two sales a month and around ten lettings. They have 15 properties on their books compared to over 100 in rival agents. Badger works with a sales team of three in order to generate more leads for the business. She gives sales training, helps to produce leaflets to attract business, tries to promote better communication and encourages the manager to set sales targets. Friendly competition develops and better sales techniques bring in a lot more leads. Sales increased to 6 a month and profits doubled.
Badger visits Mayhem in London to help sell a small portable bicycle. She runs into problems with the boss and a sales floor which resembles a funeral parlour.
Badger in this final episode of the season visits Camberley Curtains, in her home town of Wolverhampton, and tries to establish them with one of the UK's largest interior design companies in the country, Inside Right Ltd.
