An indept small-time hustler and his business-savvy sister gather a group of misfits and open Slovenia's first legal brothel.
The House of Love, the first legal public house! Mare, a small-time crook, sets it up to get out of debt, and talks his sister Suzi into it because she has more business sense. They're counting down the hours until the opening, but there's still no crew, no electricity and Leon the debt collector breathing down Mare's neck. Then Karmen the waitress, Sandi the delivery man and Dolores the experienced love saleswoman turn up.
The House of Love is facing bad reviews, so Suzi introduces a new rule - the customer is always right! The team is forced to comply with all the clients' stupid requests. Mare is faced with a difficult choice. He has to decide who he is more afraid of, Suzi or Leon? In order to reduce his debt a little, he transfers part of the ownership of the House of Love to Leon, while Suzi gets upset with the town constable.
Suzi leaves the running of the House of Love to Maret for one day due to court commitments. Mare hands over the work assignment to the team, while he and Edo go on the hunt for extra income to speed up the debt repayment. Sandi, Karmen and Dolores, following Mare's instructions, work diligently on a promotional film. The only problem is that Sandi has misunderstood the instructions.
Sandi has fallen in love with Karmen, but cannot find the courage to confess his feelings to her. Every time he takes the matter up, he makes things worse. Pia and Dolores help him with advice. Mare comes up with an ingenious idea on how to get the money for the salaries. He's going to pawn his family inheritance! But the pawnshop owner is a tough opponent, and Suzi catches up with him at the end.
Suzi is ordered by the court to attend a non-violent communication workshop where she meets the owner of a rival public house. Meanwhile, Mare is trying to solve the problem of overcrowding at the House of Love. She is looking for new staff and wants to find employees from the competition. Edo proposes again to Suzi, to whom he was married once before, but he cannot get rid of his jealousy.
Pia invites Karmen to dinner at her parents' house, where she has to play the role of her fictional girlfriend. Karmen is fully in character, while Sandi's jealousy of her ex-lover causes her to have a problem with her rootsy boyfriend. Edo comes to his rescue and has to take care of Mare, who has fallen deeper into debt. He decides to talk to Leon himself.
For her birthday, Carmen wishes that Mare will be lucky for once in her life. So, convinced that it is his lucky day, Mare sets out to organise a poker tournament at the House of Love. He enlists the help of Karmen and Sandi. Edo starts collecting debts for Leon in order to secretly pay off Mare's debt. Dolores shows cunning and an unexpected team spirit.
While Carmen and Sandi try to sort out their feelings, Suzi and the team clash with an inspector who fines them a bizarre sum. Mare suggests bribing the inspector, Edo would physically deal with him, and Dolores tries to settle the matter in her own way. In the background, Leon is playing his game. Mare signs over the entire ownership to him, and Suzi rewards him.
Leon becomes the majority owner of the House of Love. First, he sacks Mare, introduces new rules and calls annual interviews with the team. He forces Carmen and Sandi to compete with each other. Suzi has to launder money from his loan business through the House of Love. Edo decides to organise the whole team to convince Mare to come back and save the House of Love, which makes Mare feel very moved.
The team, with a new impetus and Mare at the helm, devises a plan to get rid of Leon and retake the House of Love. With Leon always three steps ahead of them, Suzi comes up with a plan B under the guise of an alibi for her mother's funeral. She contacts Ketna, the owner of a rival public house, and makes him a tempting offer he will find hard to refuse. Will they be able to win back the House of Love?
