Steven Toast, an eccentric middle-aged actor with a chequered past, spends more time dealing with his problems off stage than performing on it.
Things are looking up for Steven. His agent Jane Plough gives him some exciting news: he's won a 'Best Actor' award from trendy Bra'z' Magazine. Toast is also getting more than a bit of attention from the ladies; celebrity journalist Susan Random and the beautiful, but slightly unhinged, Jemima Gina. Meanwhile Toast's flatmate Ed Howzer-Black has invited his old friend Kikini Bamalaam, the daughter of the Nigerian ambassador, to stay. Kikini is recovering from her latest botched cosmetic surgery and now closely resembles a very famous showbiz personality.
Toast's excitement at winning a part in a new play is tempered by two facts. One, his nemesis Ray Purchase is also in it. Two, there's a rumour his director, Acker Herron, has a history of murdering difficult actors. Romantically, Toast has to choose between his old RADA contemporary, the fun-loving and beautiful Greta Cargo and a prostitute...
Toast is caught in the middle of an acrimonious and expensive divorce so he needs to find a lot of cash, fast. Given two potential solutions; a starring role in a new feature film being made by a rich Arab billionaire or a laxative ad, he plumps for the former, despite the protestations of his agent, Jane Plough. But given the content of the movie, has Toast made the right decision?
Toast's new girlfriend, the aristocratic Portia de Coogan, thinks it's about time Toast met her father, Lord Fotheringham. To make the best impression, it's vital Toast works on his non-existent sense of humour. Professionally, some voiceover work for the Royal Navy leads to a terrifying visit to the launch of their latest submarine - The Penetrator.
Toast is fed up with his current jobs. With the help of a new agent, Brooke Hooberman, he tries his hand at a new career; an author of erotic literature. He also finds himself a glamorous new lady friend, Kate Khan, who would be perfect if she didn't have her deaf, dumb and blind aunt constantly in tow.
After losing £20,000 to Andrew Lloyd Webber in a celebrity poker game, Toast finds himself being hunted by musical superstar and part-time theatre-land enforcer, Michael Ball. Needing cash quick, a desperate Toast agrees to dub some gay art house porn. When his nemesis, Ray Purchase, catches him in bed with his wife again, Toast is caught up in a life or death showdown with both Purchase and Ball on the stage of his appalling play... Meanwhile his agent, Jane Plough, thinks he may have won the role of James Bond, if he survives.
