Kip and Henry, two young studs working for a New York ad agency, must disguise themselves as women to live in the one apartment they can afford.
Henry Desmond and Kip Wilson are imaginative young admen who solve an acute housing problem by donning wigs and dresses to qualify for residence in the Susan B. Anthony hotel for women.
When Kip is discovered in the apartment without his Buffy disguise, Lilly Sinclair, the new manager of the hotel, decides to have the other residents vote on whether Buffy and Hildegarde are evicted or not.
A fight between Sonny and Amy sparks a fight between Kip and Henry, and a swap of roommates.
Henry decides to toughen up his image when another date insists she just wants to be friends.
Kip and Henry have to compromise their morals to compete with Marty Bursky, the office boot-licker, for a prestigious new account, Dr. Bob.
Kip's date with Sonny turns into a disaster, thanks to his nervousness and Henry's date, Cecily - Ruth's niece and a recent devotee of punk rock.
Buffy and Hildy are invited by Sonny and Isabelle to a singles bar. The pair are ignored by the men, causing Henry to question society's favoritism for attractive people. Feeling like a hypocrite for spurning Amy's advances, he asks her out on a date.
The girls hatchs a scheme to embarass Walter after he dumps Amy for another woman at a costume party.
Amy's spirits get a temporary boost when her complimenting of a new client's product gets her a shot at producing its ad campaign.
Kip uses the public library commercial he's directing as an excuse to hire Sonny as a dancer, hoping to kick-start her career.
Kip and Henry (as Buffy and Hildy) subdue two criminals that are robbing the hotel, drawing the attention of the media, and Henry's mother.
For Kip's birthday, Henry arranges to have some of his painting shown at The La Daux Gallery.
When Ruth insists that Kip indulge a new client, Kip walks out, expecting Henry to follow him.
Kip and Henry are worried when Ruth invites them to dinner, and appears to wabt more than a business relationship.
Kip tries to help Henry spice up a story documenting Ruth nearly discovering the duo's alternate identities.
After Isabelle steals the show from Bob The Comic by singing ""New York, New York"" during his stand-up act, Kip and Henry arrange for her to sing at a night club.
Sonny recruits Buffy and Hildy to volunteer as ""candy stripers"" when the hospital where she works becomes short on staff. Kip discovers he has competition for Sonny affections in the form of Jim, a blind patient who knows Buffy and Hildy are men. Amy finds herself in over her head when she substitutes for a sick Lilly as the hotel's manager.
Henry feels left out when Kip renews his friendship with a rock and roll star.
Kip and Amy form a pact to use their inside information to help each other win over Sonny and Henry.
